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Be confident, it’s our mission


We celebrate women and men in their real, most raw, authentic brilliance, who believe in themselves and are ready to step into the look they love.  We employ hair products with some of the most natural and rich ingredients because we believe you should never expect less.

Expect expertise

Because we focus on delivering the best parlour and spa treatments our hair cuts and coloring therapies are unique to the human being you are. We focus on personalizing each experience to your needs and care because this is about you.

Our roots began

In the raw yet humble historic art district in Downtown Phoenix in 2009. Our focus, to build a hidden gem in the heart of our community. Designed with detail and love to ensure we delivered an inviting environment, for guests looking to relax and experience our genuine passion and permission to helping shape their best version’s of themselves. In 2015 we settled into our new midtown location, a new spot, same parlour.

Voted 100 Best Salons in the Country 4 years straight

Elle Magazine